ANUA is a Korean skincare brand committed to gentle yet effective formulations, blending natural ingredients with active science to restore skin balance and clarity. Their philosophy centers on simplicity - choosing minimal ingredients that work with all skin types, including sensitive and acne-prone skin. They harness botanicals such as heartleaf (Houttuynia cordata), peach, green lemon and birch to provide soothing, purifying, and brightening benefits. ANUA also prioritizes sustainability, cruelty-free practices and clean packaging, making it a trusted choice for conscious skincare lovers.