Collagen is the protein that keeps your skin firm, bouncy, and youthful - it’s essentially the structure that holds everything up. As we age, natural collagen levels decline, leading to fine lines, loss of elasticity, and a duller complexion. Skincare infused with collagen helps support skin firmness, boost hydration, and improve smoothness by strengthening the skin’s moisture barrier. While topical collagen doesn’t replace your natural stores, it delivers a plumping, cushiony effect that makes skin look fresher, softer, and more supple. It’s the go-to ingredient for anyone looking to restore glow, firmness, and a healthy, resilient complexion.